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Details 04 February 2021
Established in 2016, Wofollow is a Malaysia-based content marketing agency that boasts to be eye-catching from strategy, production to distribution. The agency expanded quickly, launching three different business units in the span of three years. It now comprises of its brand communications unit Rexco, its video marketing unit, Rexpo, and its influencer marketing unit Rexer.
Last year, Wofollow partnered with beverage brand Chek Hup in its relaunch as the drink of choice for those seeking a healthier alternative without sacrificing richness and taste. This saw them being shortlisted as finalists at the Loyalty & Engagement Awards 2020 for multiple categories such as Best use of contests/promotions, Best use of experiential/live marketing, Best use of direct marketing, and Best use of technology .