PCH passion project [restaurant review]
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Fruition chef Alison Cruddas. Photos by JP Cordero
by Richard Foss
Most businesses follow strategies dictated by marketing studies.
Then there are places like Fruition Organic Market, which moved into the former El Tarasco location at Goat Hill in Manhattan Beach. I’m pretty much certain that no marketing consultants were involved in the choice of location, menu, hours, or anything else. The business is located in the slightly shabby Goat Hill development and has poor visibility; their hours are odd – they serve breakfast but don’t open until 10 a.m., after most people have their first meal of the day; and they close at 3 p.m. so miss any potential dinner business.