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Earth Island (Follow Your Heart) co-founder and CEO Bob Goldberg has always had an independent streak, telling reporters over the years he’s happy dancing to his own tune despite periodic overtures from big CPG suitors. Last month, however, he inked a deal to sell the company he co-founded in the 1970’s to Danone. So what changed? “ To be completely transparent about it, I’ve always been in the ‘stay independent’ camp” said Goldberg, a pioneer in the plant-based foods arena who was waxing lyrical about vegan mayo and cheese decades before many investors, big CPG companies, or mainstream consumers, started paying much attention. ....
Shares This month, vegan brand Follow Your Heart (FYH) will begin rolling out its pourable vegan pancake and waffle batter (called “Rocket Cakes”) at all Fresh Thyme Market across the Midwest with additional distribution planned for coming months. A mess-free, easy vegan breakfast solution, Rocket Cakes were developed in partnership with sisters Jenny Engel and Heather Bell (owners of vegan company Spork Foods) over the course of five years and are made with 92-percent organic ingredients and ancient grains including corn, millet, and quinoa. FYH bumped up against a few challenges in getting the formula for Rocket Cakes and its package design just right and is now ready to release its breakfast innovation to the public. ....
Follow Your Heart® Celebrates 50 Years in Business by Launching New Brand Identity prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
Follow Your Heart® Celebrates 50 Years in Business by Launching New Brand Identity prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.