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Local bank DBS PayNow's service was down on Tuesday with customers reporting delays in their FAST or PayNow transactions from early in the afternoon. The issues, which come alongside a string of outages this year alone, caused DBS' brand sentiments to plummet.
So, did Tan's attempt to address his past social posts help his image or dig him further into a hole? MARKETING-INTERACTIVE spoke to some PR professionals and ex-politicians to find out more.