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Ready to Drink Cocktails: the Latest eCommerce Trend
1 month ago
Graduations, weddings, becoming a parent, becoming a grandparent, promotions, anniversaries, vacations, birthdays, a night on the town, and a quiet dinner date at home. What do all of these things have in common?  They all involve the consumption of alcohol.  No matter the occasion, there’s always a reason to have a drink, and since the COVID pandemic, we’re consuming even more alcohol than before.  Even though we could no longer meet for drinks at a bar, overall alcohol consumption actually grew by 14% during quarantine, with the top growth demographics being among women (17%) and millennials & Gen X’ers (19%).  Forty-four percent of Americans began buying their alcohol online which caused a 243% spike in online alcohol sales.  Instacart alcohol orders also grew by 75%. And the emergence of ready-to-drink cocktails are here to serve. ....

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