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Selena album cover designed by Cubillos.
Many Tejano stars and industry executives shared their condolences and memories of Cubillos via social media.
“It is with great sadness that the Tejano industry has lost an icon in the music industry,”
Charlie Rodriguez, leader of Latin Breed,shared via Facebook. “Ruben was former singer of The Latin Breed and continued with The Breed as booking manager, promotions, and graphics. The Latin Breed family has lost another member.”
Ingeñuity, the company behind the annual
Tejano Music National Conventionin which Cubillos created the event logosshared on Facebook, “Today we lost a dear long-time friend and partner in the advancement of our community…Ruben was the guardian of Mexican American culture, especially in music and the graphic arts. He was a renaissance man who was a passionate advocate of anything Latino, Chicano, or Tejano.”
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