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Student entrepreneur finds success in diversity-inspired wearable self care
Published Monday, May. 10, 2021, 12:05 am
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Gelila Reta. Photo courtesy Virginia Tech.
As a woman of color with naturally curly hair, Gelila Reta found it difficult to find products that suited her hair needs. Big curly hair doesn’t fit well underneath a baseball cap, Reta said, and wearing a cotton scarf can dry out your skin, no matter your race.
Reta, a student in the Grado Department of Industrial and Systems Engineering in the College of Engineering, had long dealt with the inability to find a scarf on the market that was made of silk on one side and cotton on the other, helping her protect her hair and skin while achieving the look she was after. Reta would wear two scarves ....

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