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Episode 82 - Judith McKay of McCarthy Tétrault on content and its importance in effective professional services marketing - Passle's CMO Series | Passle

The way we consume content has changed and clients have come to expect more personalised, relevant content that is delivered when they need it. This escalated shift to. ....

Charles Cousins , Judith Mckay , Chief Client , Innovation Officer ,

Lisa Azzuolo of Bennett Jones on delivering for today's clients in a century-old firm - Passle's CMO Series Podcast | Passle

It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent years have no doubt seen the most monumental step. ....

Charles Cousins , Lisa Azzuolo , Bennett Jones , Chief Marketing Officer ,

Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives - Passle's CMO Series Podcast | Passle

On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind the scenes at how they create and implement. ....

Lindsey Bombardier , Charles Cousins , Adhi Reza , Lenczner Slaght , Marketing Business Development , Business Development ,

Archana Venkat of Trilegal on the role of marketing and the CMO in today's firm - Passle's CMO Series Podcast | Passle

The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is here to discuss the changing role of the. ....

Charles Cousins , Archana Venkat , Chief Marketing Officer ,