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Philippine firms are expanding their use of free chat apps like Viber and WhatsApp to reach their customers as they start to rely less on e-mail and short messaging services in promoting products and services. ....
The lack of reliable internet service in the Philippines will keep short messaging services relevant to local consumers despite the rising popularity of free text apps like Viber. ....
Despite the shift of consumer behavior in the Philippines towards online-based transactions, Filipinos still prefer real human interaction than machine-motivated consumer service responses. ....
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