Power of young people. And we do that largely through iconic partnerships with artists, actors, athletes, and other cultural figures. And its awesome to see a musical icon like Taylor Swift, who is really a Role Model for so many young people because she shares a lot of the same values. And is concerned about a lot of the issues that they care about. And shes being vocal and encouraging new voters to get to the polls. And really emphasizing that No One can sit out in this election. I think the hidden power from her endorsement and her speech at the vmas that might be lost on some. But for those whove us, who worked to work in the youth space, understand that she is actually providing an encouraging basic voter education. And both her called action to register for to vote, but also in researching the candidates and the issues and the reality is young voters or new voters. So they need that information all right, ive got one last thing to ask you, because back in 2020, there was an oped