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I think that really speaks to what we see in sports like tennis, as you bring up, there are many stars who are much bigger and have bigger fan bases on the women s side, they draw bigger viewership numbers and still the sponsorship gap exists. i think that speaks to the underlying bias that still really haunts the sports industry. you mentioned changing culture there. if we look at the issue of maternity leave, that s something in the field of soccer anyway where fifa has said female players must have maternity leave. so the rules are there to protect them, but it s not necessarily the case that the culture is there as well, michaelia. absolutely. it is one thing to say that you have paid leave which is enough of a fight already, obviously in the us it is something that we currently do not have in most industries, most women do not have the opportunity available to them, but even if they do, having a culture that supports the return to work and in sports specifically, ....

Fan Bases , Maternity Leave , Sponsorship Gap , Viewership Numbers , Sports Industry , Changing Culture There , Michaelia Mckenzie , Women S Sport ,