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Forget What Your Customer Thinks… How do They Feel?

It's good practice for organisations to worry less about what their customers think and pay much closer attention to how they feel. ....

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Why Repetition is a Powerful Tool for Marketers, Teachers and Leaders

Beware of marketing ploys that gain traction via simple repetition, writes Michael McQueen. But repetition is also a powerful tool for good. ....

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Why Repetition is a Powerful for Marketers, Teachers and Leaders

We should beware dodgy marketing ploys that gain traction via simple repetition. But repetition is a powerful tool for good, too. ....

New York , United States , Michigan State University , Robert Zajonc , Chip Heath , Nadia Brashier , Nancy Rosenblum , Kurt Mortensen , Kimberlee Weaver Of The University Haifa , University Of Michigan , Psychologist Robert Zajonc , Mere Exposure , Koen Speelman , Ideas Grow , Maximum Influence , Mere Exposure Effect , Kimberlee Weaver , Lie Seem , Thinking Fast , Power Persuasion , Change Things When Is Hard , Knowable Magazine , Loudest Voice , Majority Opinion ,

How customer feedback can create a better organization

People who take time to complete a survey are showing us they care. Their feedback, positive or negative, helps us improve our goods and services. ....

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Back to the Future: Routine Experimentation with Prototypes

Back to the Future: Routine Experimentation with Prototypes
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