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How Marketing Can Put DE&I at the Heart of Its Efforts

How Marketing Can Put DE&I at the Heart of Its Efforts
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Bringing Diversity and Inclusion Into the Board of Directors

Bringing Diversity and Inclusion Into the Board of Directors
An empty office might become a common sight if the following 10 trends follow through
PHOTO:
Benjamin Child
Businesses are scrambling to display meaningful diversity initiatives in an effort to satiate demands from customers and job seekers critical of enterprises that use diversity as window dressing. New legislation introduces an opportunity to create a progress metric that supports diversity and inclusion.
AB979 Gives Teeth to Board Diversity Initiatives
Last September, California legislature made AB979 a state law, making it a requirement for publicly-traded companies headquartered within California to add an executive from an underrepresented community to their board of directors. AB979 is an extension of the 2018 law SB826, which was aimed at increasing the number of women as board directors. California joined Illinois, Ohio and Maryland as states seeking to increase diversity on the boar ....

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Our Workplaces Are at a Crossroads: What Direction Will You Choose?

Our Workplaces Are at a Crossroads: What Direction Will You Choose?
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Why You Need a Diverse Customer Experience Team

PHOTO:
Robby McCullough
As customer bases grow increasingly diverse, itâs essential your customer experience team represents that diversity. We spoke with executives about how to create a CX team that reflects your audience and why this is so important.
You need to have diversity in order to reach a diverse market, otherwise youâre segmenting your market based on a demographic, said Erika Jefferson, president and founder of Black Women in Science & Engineering. You need to have the perspective of everybody, not just a particular demographic.
Involve Multiple People and Points of View
âAcquiring diverse talent means that we have to purposefully pay attention to it in all phases of recruitment to ensure that we donât succumb to unconscious bias ourselves and end up attracting only a small cohort of people,â according to Futurice executives Eeva Raita, head of strategy and culture, and Heidi Pech, diversity and inclusion ambassador. � ....

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