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| February 26, 2021 26/02/21 As digital editor of the BBC World Service, Dmitry Shishkin accompanied the research and implementation of the user needs model. Now, in his role as consultant, he teaches the model and how to apply it in newsrooms. Shishkin led one of the sessions in the WAN-lFRA and the Facebook Journalism Project held from October 2020 to January 2021, with participation by 30 executives from 15 media outlets in Argentina, Brazil, Colombia, and Mexico. This article provides a preview of the From 2016 to 2018, the BBC World Service asked its users what they want from news, why they consume news, and what the news means to them. Based on the results, BBC made changes to product development and proved that the number of users and their ....