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| 14 December 2020 Convergent TV advertising platform provider Beachfront and video delivery firm SeaChange International have entered a collaboration to enable real-time, programmatic monetisation of linear spot, over-the-top (OTT) and video-on-demand (VOD) ad inventory. The joint solution has already been deployed in the US with a global operator and regional cable company, enabling Beachfront s demand partners to automate cable TV ad buying through SeaChange’s value-based Framework video delivery platform. Effective immediately, the deal will enable agencies, brands and demand-side platforms (DSPs) who utilise Beachfront solution to automate their ad buying across the entire video ecosystem, including linear TV as provided by the SeaChange Framework. The companies say that advertisers can now activate premium linear TV ad inventory along with VOD, connected TV (CTV), mobile and desktop inventory much faster than traditional direct buys through the ....