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Local Ad Spend Buoys Softer National Spend In Local TV's 4Q

One theme of this quarter’s Wall Street conference calls by television group owners is that there are currently two different trends in TV advertising. “Local was strong in January and February,” said Sinclair Broadcast Group COO Robert Weisbord. “The weakness we’re seeing is really on the national side.” Weisbord said he expects that dynamic to […] ....

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DC Media Site The Hill Acquired by Nexstar for $130 Million

Nexstar Media has acquired media site The Hill for $130 million. As part of the sale, The Hill owner Jimmy Finkelstein is stepping down ....

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NewsNation promised an 'unbiased' alternative to Fox, CNN. What went wrong?

In 2020, there was nothing hotter on TV than cable news.
A bruising presidential campaign and a historic pandemic brought in a record number of viewers for CNN, Fox News and MSNBC. Surveys of consumers showed that TV news was the second leading reason for keeping a pay-TV subscription, right behind live sports.
It seemed like fertile ground for the Irving, Texas-based Nexstar Media Group, the country s largest owner of TV stations. Using the resources of its local TV news operations, the company launched a prime-time newscast, NewsNation Prime, in September on its cable outlet WGN America â a nationally distributed network available in 75 million homes â with plans to expand it to a full-time news service. In March, WGN America changed its name to NewsNation, and currently has five hours of news programming a night, which is repeated for West Coast viewers. ....

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Nexstar's 'unbiased' news has stumbled. What went wrong?

A bruising presidential campaign and a historic pandemic brought in a record number of viewers for CNN, Fox News and MSNBC. Surveys of consumers showed that TV news was the second leading reason for keeping a pay-TV subscription, right behind live sports.
It seemed like fertile ground for the Irving, Texas-based Nexstar Media Group, the country’s largest owner of TV stations, including Los Angeles outlet KTLA. Using the resources of its local TV news operations, the company launched a prime-time newscast, “NewsNation Prime,” in September on its cable outlet WGN America a nationally distributed network available in 75 million homes with plans to expand it to a full-time news service. In March, WGN America changed its name to NewsNation, and currently has five hours of news programming a night, which is repeated for West Coast viewers. ....

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