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The united states refuses to purchase from a supplier who s known to be using child labor, who isn t part of goodweave, then they re losing business. reporter: the cost of participating in goodweave adds about a half a percent of the price of a rug. an average of $10 to $20. showroom owners and designers say so far consumers have been enthusiastic. our customers are very concerned about child labor in the carpet industry. i hear them talking in the elevator in my own building where i work, saying that they don t want to go to a showroom that sells rugs that are made with child labor. and the designer will say this showroom is a goodweave certified showroom. that s why we re going there. reporter: as for retail chains, macy s now sells goodweave certified rugs. momentum is on its side. it claims its efforts have led to a 57% reduction in the use of child labor in south asia rug ....