Fans are getting ready for the big game in spain too. The womens game there has seen an explosion in popularity, with the number of women players in federated leagues increasing by almost 200 from 2009 to 2022. Heres one of them. Translation the way they are showing us they are breaking down barriers time and time again the collective Bargaining Agreement a few years ago, the professionalisation of womens football, all this, and also the way they represent the values of sport for me and i think for all of us is a complete inspiration. Off the field during this competition, there have been serious conversations taking place about womens sport and its place in the world, including pay equality. The total prize pot for the womens world cup is 110 million thats a 300 increase from the 2019 tournament. But by comparison, its significantly lower than the 1140 million pot for the mens tournament in qatar last year. At the beginning of the competition, analysis by cnn found that female players
is for a couple of reasons. it is investment, first and firmost, about being prepared to say we are investing in this term and it is a long term strategic investment. in many teams what happens is they go from tournament to tournament, so they invest for a ceratin amount of time, so it is likely invest for this certain amount of time because we want this when actually what we really encourage is for a long term, strategic vision for not only national teams but also club football as well that we note that to invest in players does not mean that you get results. it is not an immediate impact of investment, and i think england are a really good example of that as well, the way that they have invested in the national team quite heavily since the formation of the fawsl in 2011 and we have seen the european championship winners and also world cup finalist.