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SMU researchers honoured for innovative & timely research on Augmented Reality in Retail vietreader.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from vietreader.com Daily Mail and Mail on Sunday newspapers.
SINGAPORE, May 9, 2023 /PRNewswire/ Researchers from Singapore Management University (SMU) have been recognised for their study on 'Augmented Reality in Retail and Its Impact on Sales' (Volume 86, Issue 1) and honoured with the 2022 AMA/Marketing Science Institute/H. Paul Root Award. The innovative and timely research by Assistant Professor Yong-Chin Tan from City University of Hong Kong (who graduated with a PhD from SMU Lee Kong Chian School of Business), SMU Associate Professor of Marketing Sandeep R. Chandukala and SMU Professor Emeritus of Marketing Srinivas K. Reddyhas been recognised to be the Journal of Marketing article that has made the most significant contribution to the advancement of marketing practice in 2022. The research sheds light on how marketing managers and online retailers can transform the way they connect with customers using augmented reality (AR) to enhance their bottom-line. The authors conceptualised the role of AR in entertaining, educating and e ....
SINGAPORE, May 9, 2023 /PRNewswire/ Researchers from Singapore Management University (SMU) have been recognised for their study on 'Augmented Reality in Retail and Its Impact on Sales' (Volume 86, Issue 1) and honoured with the 2022 AMA/Marketing Science Institute/H. Paul Root Award. The innovative and timely research by Assistant Professor Yong-Chin Tan from City University of Hong Kong (who graduated with a PhD from SMU Lee Kong Chian School of Business), SMU Associate Professor of Marketing Sandeep R. Chandukala and SMU Professor Emeritus of Marketing Srinivas K. Reddyhas been recognised to be the Journal of Marketing article that has made the most significant contribution to the advancement of marketing practice in 2022. The research sheds light on how marketing managers and online retailers can transform the way they connect with customers using augmented reality (AR) to enhance their bottom-line. The authors conceptualised the role of AR in entertaining, educating and e ....