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Some of the qualities that make meat "meaty" are hard to reproduce with plant-based alternatives. Should we be focusing on replicating them – or trying to make new, tasty alternatives?
Comment donner le goût de la viande à un « steak végétal » ? numerama.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from numerama.com Daily Mail and Mail on Sunday newspapers.
Author: Mariana Lamas, Research assistant, Centre for Culinary Innovation, Northern Alberta Institute of Technology
In 2019, Burger King Sweden released a plant-based burger, the Rebel Whopper, and the reaction was underwhelming. So, the company challenged its customers to taste the difference.
Burger King Sweden created menu item where customers would have a 50-50 chance of getting a meat burger or a plant-based one. To find out, they had to scan the burger box in Burger King’s app. The results: 44 per cent guessed wrong customers couldn’t tell the difference.
Plant-based meats are products designed to imitate meat. While earlier products like tofu and seitan were meant to replace meat, newer products are trying to mimic its taste, texture, smell and appearance. Plant-based burgers, ground meat, sausages, nuggets and seafood are now in grocery stores and on restaurant menus. They aim to redefine our understanding of meat.
Food Industry Executive
Western Canadian provinces are sitting on 1.7 million acres of agricultural land that is ideally suited for the agriculture of protein-based pulses such as lentils, chickpeas, peas, fava beans, soy, and canola. Thanks to technological advances in protein fractionation, the country is poised to become the key global supplier of plant-based protein used in the development of food products worldwide such as Beyond Burger or non-dairy milk products. With a present market capitalization of $8 billion, the exponential demand of plant-based protein products means that the sky is the limit when it comes to future sources of revenue for Canada, the Province of Alberta, and smaller communities such as Parkland County, located 20 km west of the City of Edmonton.