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Customer dissatisfaction can erode merger benefits » FINCHANNEL

When two companies merge, they see an initial benefit, but consumer dissatisfaction often erodes the new company’s value. According to new research from the University of Georgia, big brands often struggle to maintain their market power after a merger. Sundar Bharadwaj, the Coca-Cola Chair of Marketing at UGA’s Terry College of Business, noticed a patternWhen two companies merge, they see an initial benefit, but consumer dissatisfaction often erodes the new company’s value. According to new research from the University of Georgia, big brands often struggle to maintain their market power after a merger. Sundar Bharadwaj, the Coca-Cola Chair of Marketing at UGA’s Terry College of Business, noticed a pattern » The FINANCIAL Business ....

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Customer dissatisfaction can erode merger benefits

Mergers often cost companies in the long run, unless they focus on marketing and sales. ....

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For future growth, Reebok is looking to its past

Retail industry news, voices and jobs. Optimized for your mobile phone. ....

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