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Family team, Joey and Marc Wölffer, describe unique wine business strategy to tap into new wine trends, which includes listening to consumers and partner collaboration. ....
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Wolffer Estate’s Summer In A Bottle is one of four rosés ‘all made with love’ but ‘distinctly different’ Updated 8:42 PM; Facebook Share There are a lot of reasons to put Wolffer Estate Vineyard in Sagaponack, Long Island, on a destination list, from the comfy back deck to the view it affords to the long list of delicious wines. Valerie Fraser, an associate marketing producer for Wolffer Estate, said the winery started making rosé back in the beginning when the vineyard was new and Roman Roth was just getting settled in as the winemaker. “Roman had this affinity for trying new things but making them very traditional,” she wrote in a recent email. “Instead of a ‘kitchen sink’ rosé that a lot of wineries produce with their leftover grapes, he wanted to be intentional about it and make one that was not too sweet and food-friendly. We consistently offer rosés year-round [or until they sell out] and those include our Summer in a Bottle, E ....