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The Moutai frenzy: Is co-branding a gimmick or strategy for brands to reach new audiences?

Building on the Moutai X Luckin frenzy, Kweichou Moutai has announced a surprise partnership with Dove, a brand of Mars, to release a new set of alcoholic-infused chocolates as part of its efforts to rejuvenate the brand and tap into a younger audience.  ....

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On the Record: RSVP Communications' Celine Cheung

With the belief in the saying that “everyone has his or her own working style”, Celine Cheung (pictured), account director (pictured), RSVP Communications, said creativity and individual personality are essential elements to be successful in public relations.   ....

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Kakui.ai debunks false claims on reports: Protecting copyright of AI-generated work

Hong Kong YouTube channel Kakui.ai (AI家駒) has clarified that all AI-generated hits of the deceased lead singer of local rock band Beyond, Wong Ka Kui, were remixed and reproduced on its own, and the channel has no relationship with a local startup NFT Investment and Venture (NFTIV).   ....

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