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Celestial Seasonings Tea Announces New Products, Packaging and Advertising Campaign
Innovations in Green and Black Tea Business to Build on 74% Incremental Growth; Expansion in TeaWell Product Line Includes Proprietary Blends That Promote Energy, Better Sleep and Gut Health
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Celestial Seasonings, the specialty tea brand and subsidiary of
Hain Celestial Group (Nasdaq: HAIN), today announced several new innovations including expanded product lines, updated packaging and a fresh advertising campaign. These new initiatives are expanding the category by driving coffee drinkers to choose Celestial Seasonings tea, and driving market share growth on the brand.
Celestial Seasonings Tea announces new products, packaging and advertising campaign. TeaWell includes proprietary blends that promote energy, better sleep and gut health.
New Celestial Seasonings teas aim to help sleep, gut health and energy
Updated Jan 28, 2021;
Posted Jan 28, 2021
Celestial Seasonings Tea announces new products, packaging and advertising campaign. TeaWell includes proprietary blends that promote energy, better sleep and gut health.Hain Celestial Group
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Celestial Seasonings has launched some new teas designed to help you have more energy, sleep better and improve your gut health.
“COVID-19 has created long-term behavioral changes that will outlast the pandemic, and tea consumption is a big one,” said Mark L. Schiller, president and chief executive officer of Hain Celestial Group.
“Today, we’re building on Celestial Seasonings’ rich heritage by introducing new innovations to address market shifts and reach new consumers. We’re proud to introduce our time-tested teas to those looking to lead healthier lives, establish rituals, and find more sources of comfort at home.”