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Section in economy and improved dining experience and improved airport facility in jfk and here in atlanta. so, it is really spread out across the entire customer experience. reporter: this month both hong kong based cathway pacific, and others are introducing revamped business class cabins complete with convertible sleeper seats. united airlines, the first major u.s. carrier to offer flat beds is planning to upgrade the rest of the international fleet as well. and robert is in charge of ballard designs whose company employees travel extensively to asia and africa, and when business turned sour because of the recession one of the first things we did is to eliminate first-class travel. ....