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How marketers with in-house teams are keeping up with the creativity of agencies

How marketers with in-house teams are keeping up with the creativity of agencies
Let’s face it, when you work for an agency, you are exposed to a lot more types of creative content, as compared to working in-house day in and day out for a single brand. But the benefits of in-house creative production are widely known – from being able to create higher volumes of content to the ability to tap on sensitive data, cost savings, and most importantly, increasing agility.
During a recent webinar by
MARKETING-INTERACTIVE, in partnership with Celtra, Sagar Paranjpe, head of strategy and creative at Malaysia’s flagship carrier Malaysia Airlines, said that while in-housing has a myriad of positives, one clear downside is the lack of exposure. ....

Cathriona Nolan , Primus Nair , Sagar Paranjpe , Syed Mohammed Idid , Raushida Vasaiwala , Malaysia Airlines , Pomelo Fashion , ப்ரைமஸ் நாயர் , சையத் முகமது நான் செய்தேன் , மலேசியா விமான நிறுவனங்கள் , போமேலோ ஃபேஷன் ,

Pomelo eyes marketing dollars with new integrated service Prism. for brands

Prism. is giving brands access to Pomelo’s pool of data collected from over 40 million consumers all over Southeast Asia. ....

Cathriona Nolan , David Jou , Southeast Asia , Try Buy , Urban Revivo , Southeast Asian , Gross Merchandise Value , David Jou , டேவிட் ஜூ , தென்கிழக்கு ஆசியா , முயற்சி வாங்க , தென்கிழக்கு ஆசிய , மொத்த பொருட்கள் மதிப்பு ,