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Business briefcase: Temple rue21 store adds plus size fashion


Specialty retailer rue21 announced that 36 stores, including the Temple Towne Center location at 2112 SW HK Dodgen Loop, will add plus-size fashion.
With the Temple conversion, the retailer’s XS-4X clothing will be available in 444 stores, making the retailer one of the few to offer teenage girls and young women an inclusive shopping experience, according to a news release. In addition, the retailer announced it will increase plus-size fashion assortments for the back-to-school season.
“We care about our customers and believe that our brand plays a key role in their life when it comes to promoting body positivity and inclusivity — this is part of rue21’s DNA,” Catherine Morisano, rue21’s chief merchandising officer, said in a statement. “That’s why when our pandemic growth put us in the enviable position to reinvest, we doubled down on the plus business segment, and recruited top talent to support our goals to give more trend-focused ....

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