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Meet Catherine Bowers, the former Kmart buyer shaking things up at Erstwilder

Meet Catherine Bowers, the former Kmart buyer shaking things up at Erstwilder By Imogen Bailey | 17 March 2021 Melbourne accessories label Erstwilder has appointed former Kmart accessories buyer Catherine Bowers as its new head of design.  Bowers joined the label in February and brings over two decades of accessories experience to her role, having also served at Myer and The Accessory Company throughout her career. According to Erstwilder, one of the key reasons for Bowers move to the label was to join an eCommerce-led business, which she believes is the future of retail.  While influenced by the future, Bowers said that she is also inspired by the past - an inspiration which is set to be reflected in the brand s approach moving forward. 

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