baby food has to go good. in this case stirling peak which sounds like they re doing a great be job. they have to do great service and that s what differentiates them from the big guys, from those big block super realtors that are out there and i think that s the key part they want to remember. don t be like them. be yourself. by being yourself you can differentiate and you can have that specialness that makes people want to come to you. in today s where s the money ? credit unions. how do they differ from banks? how likely is it that you can get a loan from one, and how do you know where to even find one? basically we re going to explore whether going to a credit union is a good 0 option for your company. paul is executive vice president at the credit union national association, a national trade association for both state and federally chartered credit unions located in the united states. good to see you. great to be here. we hear so much about banks
business is really built on trust and who you mo and knowing those sports and the area. don t forget, david versus goliath. david won with a well-placed, very missile-like shot against those big guys and that s what businesses need to do especially small businesses. so, jeffrey, when you were cmo of kodak, how much did you pay attention to small businesses who were getting into your space, or were you just so big they didn t even hit your radar? it depends on what the business is. in the b2b space that was much more hands-on. consumer space we could blow it out and i could spend billions, quite frankly, billions of dollars in advertising or hundreds of millions in advertising and just blow it and carpet bomb things and that still doesn t make it happen. the from product has to be real. it has to be good just like the baby food has to go good. in this case stirling peak which sounds like they re doing a great be job. they have to do great service and that s what differentiates them