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N.J. slot car company sees surge in sales, driven by nostalgia and COVID
Updated 2:00 PM;
Today 2:00 PM
Frank Tiessen, CEO of Carrera Revell of Americas in East Brunswick, demonstrates slot car racing on a test track at the company s East Brunswick headquarters. Patti Sapone | NJ Advance Media
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Frank Tiessen was 10 years old and still living in his native Germany when he got his first “Carrera,” which in Europe of the 1970s could mean only one thing: a set of electric slot cars and track by toy maker Josef Neuhierl GmbH & Company, whose Carrera brand was already a household name synonymous with slot car racing after its founding in the Bavarian city of Fürth in 1963. ....

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