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Affinity Creative Develops a 360-degree Customer Experience for PharmaStrip

PharmaStrip Countertop Display Designed by Affinity Creative Group.
PharmaStrip set out to offer a better form factor for the delivery of CBD and dietary supplements including a Melatonin product. For over two years, the brand has developed a line of innovative products, using flash-dissolve oral strips to optimize bioavailability and provide more rapid absorption, as well as to offer precise dosing in a convenient format. Simply put, their vision was to seek to create a world of wellness beyond prescriptions.
Affinity Creative Group developed a 360-degree customer experience to deliver on that vision, creating all touchpoints for the brand s rollout. This multidisciplinary project featured Affinity s expertise in customer segmentation, brand positioning, tagline, package design, website development, retail displays, and launch point-of-sale materials. ....

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Affinity Creative's Sweet Design for Oliver Winery

Affinity Creative s Sweet Design for Oliver Winery
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MARE ISLAND, Calif., Feb. 17, 2021 /PRNewswire/ How do you makeover the flagship label of a 700,000 case winery? Very carefully, says Cynthia Sterling, Creative Director at Affinity Creative Group, who recently led a close-in and finely tuned brand redesign program for Oliver Winery and Vineyards.
Before and After, Oliver Winery s Sweet Red packaging
Since its modest beginnings in Bloomington, Indiana in 1960, Oliver Winery and Vineyards has grown to become one of the largest wine producers in the U.S. Their success is fueled by a philosophy that all styles of wine deserve the highest degrees of the winemaker s craft, commitment to quality and respect for customer choice. With the goal of expanding retail distribution and inviting more consumers to explore the Oliver range of fruit-forward, refreshing and tasty wines, Oliver leadership engaged Aff ....

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Affinity Creative Group's Fresh Take on Canned Tequila Seltzer

Affinity Creative Group s Fresh Take on Canned Tequila Seltzer
Designing more than the look of a new drink… it s an adventure in a can. Communicating a lively, fun lifestyle, along with the very finest ingredients available.
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MARE ISLAND, Calif., Jan. 6, 2021 /PRNewswire/ When the entrepreneurs behind Freshie, the first certified organic silver tequila seltzer sought an indelible identity for their new beverage, they turned to Affinity Creative Group. The founders, Paige and Ryne Iseminger, aimed to quickly convey the fun, lively, and adventurous feeling of a south of the border vacation, while also communicating the use of genuine, unadulterated, and pure ingredients. The challenge: get all of that messaging to fit on a slim, 12 oz. aluminum can. ....

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