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[interview] LatinUs Beauty Offers Hair Care for Latinas


[interview] LatinUs Beauty Offers Hair Care for Latinas
May 13, 2021
Contact Author Jacquelyn Schlabach
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The brand s Lu Collection features three lines: Control, Freedom and Rescue.
Sponsored
Global Cosmetic Industry recently interviewed Carol Teter, CEO of LatinUs Beauty.
How do the hair care products tailor to the needs of Latina hair?
Carol Teter [CT]: We believe the Latina consumer is the most sophisticated consumer on the planet. Based on the insight that Latinas share mood and mindset with regard to hair versus the traditional end benefits that other hair care lines proclaim, our Lu hair care line is comprised of three mood-based collections; the Freedom Collection, the Control Collection and the Rescue Collection. ....

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