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Detailed text transcripts for TV channel - MSNBC - 20130714:11:44:00

Secrets while you re working, carol rock. now a cnbc contributor. also a best-selling author. great to see you. long-time friend. not old, long-time friend, j.j. this is so important because i find myself sitting in a coffee shop and i think, i m talking to loud. i don t want people to hear this. the coffee shop is the worst entrepreneur. we might be chilled, having our own discussion. if you have anyone like me, who s incredible noisy, perhaps looking over your shoulder and your notes. as an intranewer you don t want any confidential meetings or confidentiality information in a coffee shop or hotel lounges, places that offer flex iblgt work space. there are so many options it may ....

Carol Rock , Coffee Shop , Flex Iblgt , Confidentiality Information , Hotel Lounges ,

Detailed text transcripts for TV channel - MSNBC - 20110625:09:50:00

So they really need to have that mentality of okay, when i work for living social i m going to start seeing people the next day. i need to make sure i m prepared this is going to be the most successful marketing program i really have. they need to have that customer first mind set. do you suggest to give them an offer to come back then? i think it depends on what type of business they have. when they re there dop and foster a longer term relationship by trying to condition vert them to a facebook fan ar twitter follower. thanks so much. it s time to answer some of your business questions. jay is with us. it s he s a small business columnist for the new york times. and carol rock is here. she s a business strategist. a frequent panelist on your business. great to see both of you. you, too. the first question is ....

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Detailed text transcripts for TV channel - MSNBC - 20110213:12:52:00

Identify and target untapped market spaces. rich dad s conspiracy of the rich is a collection of common financial questions answered by best-selling business writer robert kiyosaki. make it in america by andrew liveris provides a strategy for the manufacturing base and discusses how it will spur the economy. ken fisher s the only three questions that count offers an unusual take on investing strategi strategies. and william taylor s practically radical provides case studies on businesses that have adapted in a rapidly changing marketplace. it s time now to answer some of your business questions. carol and les are with us once again. first question comes from a bag manufacturer who is now making ipad cases. how much do i invest in terms of the cost of setting up this new business unit for what i know i need to do to manage my own costs and overhead in order to build the right amount for ....

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Detailed text transcripts for TV channel - MSNBC - 20110213:12:54:00

Million, you might have a successful business. i would front up with market research and find out how many i m going to sell over the next one to three years. then test the market, as carol says, using variable costs before you sink fixed costs into the investment. let s move on to the next one, a question from jane. she writes, my husband owns a printing business. his biggest customer recently changed the software used to pay invoices. this customer was excellent about paying within 15 to 30 days. we re now talking 90 days and still the invoices have not been paid. how can we get paid without damaging our customer relationship and/or possibly losing our biggest customer? we used to get this question a lot. luckily, the economy seems to have gotten a little bit better, and so we don t get it quite as often, but how do you get money back from someone where you still want to be nice to them? well, i always advocate physical violence, i think that s no, i m sorry. you missed the ....

Carol Rock , Market Research , Printing Business , Pay Invoices , Customer Relationship ,

Detailed text transcripts for TV channel - MSNBC - 20110213:12:56:00

Business. what can we do to create a win-win situation? if it s a good customer, hopefully, they ll work with you. maybe there s a way to negotiate a discount or come up with a payment plan, but they might not even be aware of the issue. so, i think it s really important to just communicate. all right. then finally, we have a question about possible business regrets. what is the most important thing that you have learned that you wish you knew from the beginning? this is a good question. les? for me, very simple. it was i had to learn to get my passion out of the way. i started 42 businesses before i was 35, and the first, i really let my passion get in the way of building successful businesses. so, i would overestimate demand, i would overestimate sales, underestimate costs. i would talk myself into the fact that this was going to be a success just because i thought it was going to be. when i learned to set that aside and be dispassionate, then i was able to build successful b ....

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