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CNN CNN Newsroom April 15, 2013 17:09:00

Explain this. carnival has had problems passengers stranded on board days without power, mess with the toilets and those kinds of things. is this essentially a p.r. campaign to try to erase some of the bad memories? well, you know, there s no question about it they ve had a rough go the last year or so, carnival, or two years going back to the concordia which is part of the carnival family. and the question, yes, suzanne. is it p.r.? sure it s p.r. but the question is this is a princess cruise ship. now, how many people out there know that carnival also owns the princess cruise line? so there may not be a direct correlation between good p.r. for carnival cruise and the princess cruise line. so it s going to be interesting to see how it shakes out. but no question about it, the stock has been down. my understanding is they re offering real deals on the carnival brand cruises right now to try and rebuild the brand name because it s been a tough go. but having her attached to this ....

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