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FyreTV Porn Service Asks 11th Circuit Panel To Resurrect Dumb Trademark Suit Against Amazon Over FireTV

Fri, Feb 19th 2021 7:39pm
Timothy Geigner
Somehow we missed covering this in 2019, but in those much more innocent times the company behind FyreTV, which bills itself as a service that is the Netflix of porn , sued Amazon over its Fire TV product. The claim by FyreTV s Wreal LLC ownership was that the public would be confused into thinking that Amazon was somehow behind its pornographic offerings, or that some affiliation between the two entities was in place. The claims rested on exactly what you d expect, essentially that the two product names are phonetically identical and that both involve providing video-based entertainment. That the ....

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FyreTV vs. Fire TV Lawsuit Moves to 11th Circuit

What s that, Edgar?
ATLANTA That dialog, part of which is probably familiar to fans of
The
Rocky and Bullwinkle Show, could easily have been the headline back in 2014 when Wreal Inc., the parent company of adult streaming service FyreTV, which has been in business since 2008, first sued Amazon.com for naming its own streaming service Fire TV, charging that the Amazon product could too easily be confused with Wreal s trademarked name.
At first glance, it would seem to be a no-brainer: Fyre vs. Fire. After all, they sound the same and look nearly the same, and both are accessed through set-top boxes sold by the respective companies. Not only that, but FyreTV, which bills itself as the Netflix of porn, in an effort to help consumers avoid confusion trying to reach its site on the Web, early on also trademarked Fire.com along with its own Fyre.com a fact that Amazon undoubtedly ran across when it tried to trademark its Fire TV site. ....

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