Learn what’s possible in a complicated fundraising landscape with a digitally savvy partner offering cutting-edge collaboration. By Carl Bloom Associates, Inc. Authors note: In this article, a follow-up to CBA’s article from November 2022, we’ll explore even more success stories that showcase how public media stations have harnessed the power of digital fundraising by engaging […]
Calendar Year-End results are in for CBA Digital Reach 360 By Carl Bloom Associates, Inc. In November 2022, CBA published the Current.org article, “It’s no longer ‘digital first’; it’s ‘digital or die,’” which explains the importance of having a cohesive yet flexible digital strategy to meet the needs and expectations of an increasingly savvy audience. […]
Why Digital First is the future you can’t ignore By Carl Bloom Associates, Inc. “Build it, and they will come.” That may have worked in Field of Dreams, but creating “digital first” content for public media stations isn’t enough. It’s certainly a good start. However, discovery and consumption are left to chance if audiences aren’t […]
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