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Celebrating California Avocado month The ninth consecutive celebration of California Avocado Month in June has begun. This year’s marketing activity includes a recipe contest, a drive-in movie event, chef recipes, social media support, public relations outreach and more. Concurrently the Commission is supporting customized retail and foodservice promotions that drive awareness of California avocados at point of purchase. “California Avocado Month helps communicate the premium quality of California avocados and draws attention to peak season availability,” said Jan DeLyser, vice president marketing of the Commission. “June is an excellent time for California avocado promotions.” California avocado support programs take place throughout June and began with a recipe contest. The Commission is working with ....