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I think if she does that, she has a really good fighting chance. all right, good, we hope so. we want to hear from you, though, do you have any ideas for janet and her company? should she invest more to keep it going or should she just stop now? let us know what you think on our facebook page or on twitter, we are @msnbcyourbiz. it s time to answer some of your business questions. denise blasvick is sticking around and ben par, co-founder of dominic fund an early stage venture fund and author of the book captivology, the science of capturing people s attention. good to see you, ben. thank you for having me again. all right, let s just dive right back in. the first one is about being a manager. how do you build a strong management team when you, yourself, are not a great or experienced manager? i love this question. because it is the problem, the key problem in so many startups, so let s start with you, denise. it is a key problem and so many people don t realize the ....
Chance. all right. we hope so. we want to hear from you, though. do you have any ideas for janet and her company? should she invest more to keep it going, or should she just stop now? let us know what you think on our facebook page, or on twitter. we are @msnbcyourbiz. it s time now to answer some of your business questions. denise is sticking around. and ben parr is now joining us the co-founder of dominic fund and author of the book captivology , the science of capturing people s attention. so good to sighee you. the first one is about being a manager. how do you build a strong management team when you yourself are not a great or experienced manager. i love this question. because it is the problem you know, the key problem in so many start-ups. so let s start with you, denise. it is a key problem. so many people don t realize the value of having one and don t get to the point where they need ....
People from rejecting your updates. no matter how great your company is it is going to fail if you don t capture the attention of your prospective customers, but that is much easier said than done. so, how do you get people to first notice your company and then engage with it? ben par is co-founder of dominate fund, an early-stage venture fund and also is author of the new book captivology: the science of capturing people s attention. good to see you. thanks for having me. the cover of your book you ve captivated my attention, right? it s funny. so, you do what you say and it s worked for you so far. but this is hard. i mean lots of people have great companies, great ideas, but they just don t go anywhere because nobody noticed them. i mean people don t understand that attention is this fundamental currency that is necessary for doing any kind of business, you know? teachers need to get the attention of students entrepreneurs need to get the attention of users, local ....