Video By John Glenday-04 February 2021 11:40am
Capgemini, SharpEnd and The Drum are teaming up to open CornerShop, a physical space which will give marketers an insight into the future of retail innovation.
Occupying the ground floor of The Drum Labs in London, CornerShop has been designed as a live testing environment for brands, retailers and shoppers to get hands-on with the latest technologies that reimagine the shopping experience across food and drink, cosmetics and fashion. Consumers will be able to purchase items in-store as well.
What is CornerShop?
Britain s battered physical retailers are the subject of a new initiative which seeks to bring the humble corner shop into the 21st century with a prototype store of the future.