There's no putting the AI genie back in the bottle; from awards to yacht parties it was omnipresent and everyone from the top to the bottom of the totem pole was talking about it in south of France, says independent shop TSLA's creative director.
Campaign editors look back on the five-day Lions festival and talk to GUT, the five-year-old independent agency from Buenos Aires, which stormed to victory as the Agency of the Year.
Best Media Info: From India, this year, the Grand Prix went to Ogilvy Mumbai in the Creative Effectiveness category for "Shah Rukh Khan My Ad" done for Cadbury| Cannes Lions 2023 News