Reading University Press and University Pressth week. Im cow, one of the managers here and i think i speak for all of us at book called was a University Press, especially our friends at columbia University Press, nyu press and fordham University Press take up a large part of what we do here for the past 20 years. They are heavily featured in a dense programming, our displays are often at in a weekly annual bestseller list though it shows our Customer Base loves them as well. A couple of housekeeping before i move over to our lovely panel. We have a lot of books for sale here we do not have register up here so if youre free to take a bunch, give insight to make sure to pay for them on the way out. Well be here for years to come during this event. You may have noticed the cameras. Cameras. Cspan is here so we get to the q a portion, if you have a question make sure you wait for the mic to get to you so that you can hit the question as well as see. I will turn it over to our panel. Great.
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They all founded a boutique business that they wholly own.
We spoke with the founders of these three diverse brands to get to know their businesses. Our goal was to learn what’s important to them and to explore what steps they’re taking to build their real estate legacy.
Leveraging their own brand equity through true ownership
Each of these founders has built a mindful and concerted brand that reflects who they are and who they serve. It’s critical to each of them that the personal brand they built does not get lost or overshadowed.
Tiffany Pantozzi is the founder of Align Real Estate in Orlando, Florida. With a strong background in the sports and entertainment industry, Pantozzi has her niche locked in. She was thrilled to learn that Side handles all backend business operations while giving her full control of her brand, instead of requiring her to conform to someone else’s brand standards.