Small brokers may not get as much attention as the big guys, but they make up the majority of the real estate industry's firms and manage to win David-and-Goliath struggles every day.
More than 80 percent of real estate agents work for small brokerages with fewer than 25 agents, and the average is seven, Brad Inman writes. But their might was on full display in 2023.
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They all founded a boutique business that they wholly own.
We spoke with the founders of these three diverse brands to get to know their businesses. Our goal was to learn what’s important to them and to explore what steps they’re taking to build their real estate legacy.
Leveraging their own brand equity through true ownership
Each of these founders has built a mindful and concerted brand that reflects who they are and who they serve. It’s critical to each of them that the personal brand they built does not get lost or overshadowed.
Tiffany Pantozzi is the founder of Align Real Estate in Orlando, Florida. With a strong background in the sports and entertainment industry, Pantozzi has her niche locked in. She was thrilled to learn that Side handles all backend business operations while giving her full control of her brand, instead of requiring her to conform to someone else’s brand standards.
Black Label Real Estate Advisors Partners With Side to Leverage Top Tech, Streamlining Its Elevated Client Experience
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Black Label Real Estate Advisors today announced its partnership with Side, the only real estate brokerage that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into boutique brands and businesses.
Amber Montanio, Founder of Black Label Real Estate Advisors
I’m a long-time believer that a company is as good as its weakest link. And, I continuously evolve and strengthen those links to further add value to our clients. NEW BRAUNFELS, Texas (PRWEB) March 05, 2021
Black Label Real Estate Advisors today announced its partnership with Side, the only real estate brokerage that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into boutique brands and businesses. The partnership will e