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Small business owners deemed Small Business Saturday a success for local businesses in Harrisonburg, despite the increase in COVID-19 restrictions, thanks in part to a boost in online sales.
Small Business Saturday is dedicated to supporting small businesses and communities across the country, according to American Express, which founded it in 2010. Itâs celebrated each year the Saturday after Thanksgiving.
Bluetique owner Candace Shelton said that her business exceeded in sales compared to last year, with its online sales nearly tripling compared to last yearâs. She said she believes the increase is because of more people shopping online for gifts this year than last year.Â