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• Brian Van Doormaal “This is a diverse group of dynamic industry leaders with extensive experience within the beef industry,” states CBIN Chair and CBBC President David Sibbald. “I am excited to engage with these well-respected industry leaders to collectively deliver the value proposition potential that CBIN can provide to all sectors of the Canadian beef industry.” The Canadian Beef Improvement Network is a collaborative initiative led by the CBBC, a division of the Canadian Cattlemen’s Association (CCA), focused on unifying and simplifying genetic data collection, unlocking the value of genetic information and advancing the adoption of innovative genetic technologies for the benefit of all sectors of the beef production system. ....