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Is It Possible to Have Carbon-Neutral Direct Mail?

In this follow-up to last week’s article, Steve Falk, president of Prime Data, discusses how his company determined its carbon footprint, how it came to be the first carbon-neutral direct mail house in the world, and invites members of the industry to use its tools to come up with their own carbon footprints to do the same. ....

Great Bear , British Columbia , United Kingdom , Luke Battcock , Heidi Tolliver Walker , Steve Falk , Environmental Paper Network , Canada Post , Prime Data , Canada Based Prime Data , Carbon Neutral Direct , Neutral Direct Mail , Prime Date , Great Bear Rainforest Carbon Offset ,

Calculating the Carbon Footprint of Canada's Direct Mail

Is it possible to know the carbon footprint of direct mail? Canada-based Prime Data decided to find out. It invested in research to determine the footprint of direct mail in its home country as a foundation to understanding the company’s own role in the larger ecosystem and what to do about it.
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United States , Luke Battcock , Steve Falk , Sustainable Mail Group , Canada Post , Prime Data , Canada Based Prime Data , Neutral Direct Mail , Nova Scotia , Direct Mail ,