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How Snapchat is revolutionising the way we communicate and buy And how brands are making it work for them. Snapchat is changing the way brands communicate with users, who themselves are demanding something different from brands.  By opening to the camera, Snapchat provides a unique, personal and individual experience for users. It’s a place to hang out, to watch curated, premium content, to play with AR such as filters and lenses ­- and, more recently, to buy.   But what really sets Snapchat apart from other platforms and - and makes it so compelling for brands - is its pioneering AR capabilities. Especially during the era of global pandemic when people are less able to try on potential purchases but still want to get a sense of how make-up or a pair of trainers might look on them.

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