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Philip Morris International s goals for heated tobacco in the United States are reachable, analysts and investors say, even though rivals see limited potential in a market where vaping dominates. . ....
Philip Morris International's goals for heated tobacco in the United States are reachable, analysts and investors say, even though rivals see limited potential in a market where vaping dominates. The world's biggest tobacco company by market value will launch its flagship heated tobacco device IQOS in the U.S. in the second quarter, developing the brand pretty much from scratch. IQOS is already the top selling heated tobacco device globally and is central to PMI's efforts to transform its image from a cigarette maker to a company driving the shift to healthier options. ....