Dependent on social media s marketing power, small businesses worry over iOS changes
by Denise Paglinawan, The Canadian Press
Posted May 5, 2021 4:38 pm EDT
Last Updated May 5, 2021 at 4:44 pm EDT
TORONTO Like many small business owners, Siuleen Leibl relies on marketing through apps like Facebook and Instagram to reach more customers.
“Social media is huge for our business in terms of advertising, just to be able to get the word out about us,” said the owner of Milksmith Ice Cream in Winnipeg.
However, some small business owners say that effectiveness is now in doubt after Apple’s latest changes to its smartphone software.
Winnipeg Free Press By: Denise Paglinawan, The Canadian Press Posted: Save to Read Later
TORONTO - Like many small business owners, Siuleen Leibl relies on marketing through apps like Facebook and Instagram to reach more customers.
In this Sunday, Dec. 6, 2020 file photo, the logo of Apple is illuminated at a store in the city center of Munich, Germany. THE CANADIAN PRESS/AP-Matthias Schrader
TORONTO - Like many small business owners, Siuleen Leibl relies on marketing through apps like Facebook and Instagram to reach more customers. Social media is huge for our business in terms of advertising, just to be able to get the word out about us, said the owner of Milksmith Ice Cream in Winnipeg.