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CNN CNN Newsroom July 20, 2013 16:41:00

Your child s school knows just about everything about your kid. with new technology many districts are storing that information into a cloud. our lori siegal talks to one parent worried about her child s privacy now. this one for baseball. i used to play baseball. reporter: after-school activity, bow scouy scouts. favorite tv show, avatar, the last air bender. i really like this. i told my mom to make my hair like this. reporter: adhd, likely end up in a database his school starting using. beware. reporter: partnering with a nonprofit called endbloom, the ....

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CNN CNN Newsroom July 20, 2013 16:42:00

Company stores all information about students in one place. from test scores, disabilities to learning styles. the goal, one-stop data shop to help personalize learning. school and districts collect a lot of data. the system is disconnected. as a result, the data is not usable. the difference between data and information. reporter: specifically when it comes to your son, what s your biggest concern? the number one dern concern is, who who is having access to this information? reporter: endbloom is using the cloud sow centralize all the data the school system has including financial information about students families. some worry their digital footprint is too personal. what s at stake when it comes to that data collection? everything. my son s chances of getting into good schools. my son s chances of getting, maybe, into ivy league colleges. reporter: teachers say the data can be very helpful. ....

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