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Record Attendance at California Wines Alive Tastings in Japan and South Korea Signals Bounce Back of Export Markets

Over 30 California vintners traveled to Tokyo, Osaka, and Seoul to connect with more than 1,650 wine professionals through innovative tastings and

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California Wines Launches New Global Buyers Marketplace to Connect International Wine Buyers and Importers to Statewide Producers

/PRNewswire/ California Wines launched its inaugural Global Buyers Marketplace on Monday, Oct. 31, 2022 in Napa Valley. The first-ever event of its kind,.

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California Wines Launches New Global Buyers Marketplace to Connect International Wine Buyers and Importers to Statewide Producers

California Wines Launches New Global Buyers Marketplace to Connect International Wine Buyers and Importers to Statewide Producers
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California Wines Launches Golden State of Mind Campaign in International Markets

California Wines Launches Golden State of Mind Campaign in International Markets Innovative Strategy Supports 10-Year Plan to Reach $2.5 Billion in Export Sales News provided by Share this article Share this article SAN FRANCISCO, Feb. 2, 2021 /PRNewswire/ Wine Institute s California Wine Export Program has launched a new global brand campaign and business strategy, showcasing California wine as a leader in sustainable winegrowing, innovation, and winemaking advancements while promoting the commitment of generations of family farmers and winemakers to producing high-quality wines. The global campaign is part of a 10-year strategy to boost export sales of California wines across international markets. The first phase aims to grow awareness and appreciation for California wines through digital advertising and consumer-focused promotions to meet wine drinkers where they are most active in discovering and purchasing wine.

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